project. Packaging Design for the iconic NOVA Chucks for woodworking.
role. Art Direction and Graphic Design
concept: NOVA Woodworking invented the first four-jaw scroll self centering chuck designed especially for woodturning.
This was a very important project to create premium packaging for this renowned product.
The package is designed for a memorable and engaging unboxing experience. I came up with the idea to add a branded workshop rag in the box.